By Marshall T. Poe
A heritage of Communications advances a idea of media that explains the origins and impression of alternative types of communique - speech, writing, print, digital units and the net - on human background within the long-term. New media are 'pulled' into frequent use by way of vast ancient tendencies and those media, as soon as in frequent use, 'push' social associations and ideology in predictable instructions. This view permits us to determine for the 1st time what's really new in regards to the web, what's now not, and the place it's taking us.
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Extra resources for A History of Communications : Media and Society from the Evolution of Speech to the Internet
The link between mapping and amateurization is established by the innate human need for autonomy, specifically to know for oneself: if humans can easily use a medium to ﬁnd out what they need to know by themselves, they will, and will establish commensurate social practices. Mapping facilitates independent discovery. In a mapped network, therefore, we should see many “self-help” (in the generic sense) social practices and an ideology – individualism – that promotes self-reliance. Individualism is premised on the idea that everyone is autonomous.
Rather, their only aim was to teach politicians to ﬂatter their constituents, to feed what Plato pejoratively called the “Great Beast” of public opinion. 2 For Plato, you either discuss or deceive. Philosophers discussed, rhetoricians and those they trained deceived. There was no middle ground. It’s little wonder that Plato banished rhetoric from the ideal city he described in The Republic. There was just no place for it. 26 HOMO LOQUENS Plato thought people were meant to talk to one another, not at one another.
Elitism is premised on the idea that some are superior to others. Conversely, the more accessible a medium, the more diffuse its network; the more diffuse a network, the more social practices realized in it will be equalized. Diffusion impedes monopolization. In diffuse media networks, therefore, we should see social 18 INTRODUCTION practices characterized by equality among group members and an ideology – egalitarianism – that afﬁrms equality. Egalitarianism is rooted in the idea that no one is superior to anyone else.
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